Digital Marketing

SEO vs. PPC: which is better for conversion And ROI

Which is better, PPC or SEO is a topic we are asked quite a bit about. This question cannot have a generic response because it relies on your present circumstances, goals, and market. The ideal strategy for your particular and constantly-evolving case will depend on how well you understand your potential consumers’ online behaviors and if sponsored search, organic search,…

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Digital Marketing

What Is Lifecycle Marketing and Why Is It Important?

Everything you do throughout the marketing lifecycle aims to expand your audience, turn those viewers into buyers, and keep those buyers around for the long haul. This course aims to provide you with a thorough understanding of lifecycle marketing for e-commerce sites. Customizing your marketing plan to fulfill your brand promise at each step of the consumer’s lifetime is known…

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