Digital Marketing

What Is Google Analytics 4 and Why You Should Use It

Introduction: In the fast-paced digital world, data analysis plays a crucial role in understanding user behaviour, optimizing marketing strategies, and driving business growth. Google Analytics has long been a go-to tool for website owners and marketers, providing valuable insights into website traffic and user interactions. In 2020, Google introduced Google Analytics 4 (GA4), the next generation of its analytics platform.…

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Ecommerce Development

Laravel vs CodeIgniter vs CakePHP – which is the better PHP framework

Choosing the right PHP framework for your web development needs is an important decision that can impact the efficiency and scalability of your projects. Laravel, CodeIgniter, and CakePHP are all popular PHP frameworks, each with its own strengths and suitability for different scenarios. Let’s compare these frameworks to help you make an informed decision: 1. Laravel: Laravel is a modern…

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