You are getting into the crazy world of digital marketing and trying to decide between Google Ads and Meta Ads for the best return on investment. It is like picking between coffee and tea both can wake you up but which keeps you awake longer. As we move into 2025 these two big companies still rule the ad world each…
It is time to meet your new best friend the payment gateway. If you have ever wondered what keeps your online transactions safe and smooth. Think of it as the digital bouncer for your online store. It ensures that every transaction is real and all the numbers are correct. Whether you are a pro seller or just starting out it…
You are launching your eCommerce business by exploring the world of mobile apps. You are probably wondering which of the three terms Native Hybrid and PWA is your best option. You are not by yourself though. Each option has a unique style and peculiarities like picking between a live concert a digital download or a vintage vinyl record. It can…
Larger businesses and MNCs have potentially hundreds of thousands of customers. Developing a unique marketing strategy involves a cautious but unique approach. After all, you would want to make use of every online marketing channel to promote your brands and services. Note that not all customers equally use your targeted marketing channels. Some are active on their e-mails, while there…
Local SEO is important for all businesses, but more so for the small region-specific businesses. We are talking about small shops that have three to four branches in one city or a particular region, even within a city. Since most small businesses do not have countrywide or global operations, it is a waste of time and money to do generic…
Healthcare service providers such as clinics, hospitals, and diagnostic centres are fast-moving to the digital and internet world to provide their services. As per a study, in the US, close to 80% of internet users want to gain access to online services when it comes to different healthcare services. The online world can provide most of the healthcare services online,…
Generative AI is evolving business digitally these days by letting semantic ideas of briefing, giving personalized results, and providing summary content generated by the AI, without only providing a list of curated website links. It is creating a global environment where businesses have to optimize their AI-driven answers, create data in the form of structured sets, all of which will…
AI is transforming businesses around the world helping brands to promote their brand and boost online sales. It seems that it has a key role to play in the field of digital marketing. The role of AI is increasing as technology improves helping businesses to refine their marketing tactics and get an edge over their rivals. How to Use AI…
Your website or e-commerce portal needs to be very intricately designed with a focus on giving users an unbelievable experience. As stats show, it can help boost your sales by nearly 80%. On the other hand, a poor front-end design gives users a bad experience and they may never come back to your website to access the service ever again.…
Many things play an integral role ti building a website with improved search rankings. Although the buzzword to increase your search rankings is SEO, other factors like proper keyword analysis, mobile optimization, streamlining the UI and UX, and using quality backlinks also play a major role. In this article, we shall find out about the website designing tips that help…