Digital Marketing

What Is Google Analytics 4 and Why You Should Use It

Introduction: In the fast-paced digital world, data analysis plays a crucial role in understanding user behaviour, optimizing marketing strategies, and driving business growth. Google Analytics has long been a go-to tool for website owners and marketers, providing valuable insights into website traffic and user interactions. In 2020, Google introduced Google Analytics 4 (GA4), the next generation of its analytics platform.…

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Ecommerce Development

Laravel vs CodeIgniter vs CakePHP – which is the better PHP framework

Choosing the right PHP framework for your web development needs is an important decision that can impact the efficiency and scalability of your projects. Laravel, CodeIgniter, and CakePHP are all popular PHP frameworks, each with its own strengths and suitability for different scenarios. Let’s compare these frameworks to help you make an informed decision: 1. Laravel: Laravel is a modern…

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Digital Marketing

Video Marketing Trends Set to Dominate in 2023

Introduction In today’s digital age, video marketing has evolved into an important tool for businesses to encounter with their target audience. With the ever-evolving technical landscape, marketers must stay modernised on the latest video marketing movements to effectively capture the attention and interest of viewers. In this blog post, we will analyse the top video marketing sensations that are set…

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Digital Marketing

Shopify SEO Checklist – Guide for Your Business Website

Due to its relevance and cheap cost, organic traffic to your Shopify store is among the most useful channels. Although creating content or using SEO-related technologies may need some expenses, organic traffic is free. It’s crucial to remember SEO is simply one of the traffic routes. The others include direct traffic, email marketing, sponsored acquisition, and referrals. Your shop should…

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Web designing

Why is user experience important in web design?

Digital goods for both large and small businesses are growing quickly right now. Most businesses are switching to online distribution channels like blogs and mobile applications to engage customers like never before. Making a good initial impression or providing the spectator with the finest experience is given a lot of attention. Because it significantly affects conversion rates, the user interface…

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Digital Marketing

SMS Marketing vs. Email Marketing – Which is Better And Why?

Do you want to know which is better SMS Marketing vs. Email Marketing? Although they serve different functions, email and SMS marketing may significantly influence marketing initiatives. When used in use cases where each is more effective than the other, email and SMS marketing genuinely shine. You invariably lose out on chances to effectively contact your audience when you try…

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Digital Marketing

SEO vs. PPC: which is better for conversion And ROI

Which is better, PPC or SEO is a topic we are asked quite a bit about. This question cannot have a generic response because it relies on your present circumstances, goals, and market. The ideal strategy for your particular and constantly-evolving case will depend on how well you understand your potential consumers’ online behaviors and if sponsored search, organic search,…

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