Your website or e-commerce portal needs to be very intricately designed with a focus on giving users an unbelievable experience. As stats show, it can help boost your sales by nearly 80%.
On the other hand, a poor front-end design gives users a bad experience and they may never come back to your website to access the service ever again. You see increasing traffic to your website is one thing, but you have to be efficient in converting those traffic to your customers.
The role of user experience (UX) does play a huge role in creating an impression in the minds of the leads who visit your website. A good user experience will surely create a high chance of them buying the service from your portal.
Let us try to get into the details of how to create an awesome experience for the users on your website.
An Idea of the Things that Fall Under UX Design
Creating a UI requires you to think about the ascetics and how much you can interact with the user without pushing them to buy your product. It involves using clean layouts and designs on your website. The colors and fonts used on the website also help in creating a good experience. A big part of it involves how you design the menu and integrate the call-to-action buttons on the website.
You have to anticipate the behavior of user traffic coming onto your website and ensure that you give them a smooth journey to get the information they are after. To streamline the process you need to create a simple process for user registration, form fill-ups before checkout, and reduce clicks.
Do not bombard the user traffic with frequent ads on your website. Rather than popping up ads and deals every time focus on how to improve your UX to help the customer get exactly what they are after.
Factors that Play a Role in Conversion Rates
There is no built-in method that you can follow to create your UI to give a great experience to the user. Rather you have to know about the things that play a part here and how you can integrate those with your brand name and service.
Ease of Navigation
Optimizing the navigation is a big factor in giving users a great convenience to search for information or to avail of a service. Better optimization leads to lower bounce rates and increasing conversion rates for your website.
Users should be able to find a search bar to find more information or check out about a product or service they are after. Categorizing menus can also help in improving user experience.
Strong Visual Appeal
A website with a stunning visual appeal is what makes users stay longer on a website. Making sure that the UI is clean and pleasing for visual looks is important. Using a nice color scheme, typography, and other elements on your website should be cohesive to give the customers a good experience.
Optimizing Your Website for Mobiles
Everyone owns a smartphone these days, don’t they? So you just cannot even think of skipping your website and making it optimized for smartphones. Optimizing the website for smartphones ensures that the website loads faster, and the fonts, layouts and even the other parts seamlessly integrate within the mobile screens. Ensure that the layouts and the buttons fit in nicely which creates a mobile responsive website.
Using Prominent Call-To-Actions
Do not shy off from putting up a strong statement in terms of a larger and visible CTA. After all, this is what gives a strong message to the customer to avail of the product and service from your website. Remember that users are often undecisive. So make sure that you push the user’s mind to make the final decision and click on the CTA button.
Apart from the looks how and where you place the CTA button is also important. Research shows that customers are more likely to click on buttons like ‘Know More Here’, and ‘Avail This Now’.
Final Thoughts
To sum it up, ascetics does play a major role in developing UX but it goes beyond this factor only. You have to establish a connection with the customer’s mind and engage them on your website to boost conversion rates.
