Healthcare service providers such as clinics, hospitals, and diagnostic centres are fast-moving to the digital and internet world to provide their services. As per a study, in the US, close to 80% of internet users want to gain access to online services when it comes to different healthcare services.
The online world can provide most of the healthcare services online, such as
- Doctor’s consultation
- Booing appointments
- Payments
- Managing diagnostic reports and prescriptions that are sent online
So, in case you are any entity involved in providing healthcare services, it is time to switch to giving digital and online services.
In this blog, we are going to give you a brief idea about the 7 best UX strategies to build a website or a mobile app development, to give patients access to healthcare services.
An app UX design over a website
As per a study, close to 60% people prefer to use their mobile and smartphones for getting access to digital healthcare services. After all, it is much more convenient than turning on your PC or laptop again. So, you must have an efficient app or a responsive website, keeping a simple and responsive UX for the users.
Clean UX design
Having a clean and simple UX design on your app or website is important. Users who are in need of urgent medical need should be able to get access to services very easily without scrolling a lot through the page. For this, you need clean fonts, simple menus, and a lot more.
Ensuring healthcare compliance
Since healthcare services online are a critical category, you need different forms of compliance and certifications.
IN case you are building software or an app for disabled people, it needs to be compliant. For example, if you want to build a website or an app for healthcare in the US, you need compliance with the ADA or Americans with Disabilities Act and WCAG or Web Content Accessibility Guidelines certifications.
Security and privacy certifications
While accessing your healthcare services online, many patients will give critical information about their age and health. This data must be safe and secure, not allowing any breach of data servers. Any healthcare institution will need to be HIPAA and PDPA compliant.
Optimization of the UX for speed and performance
As per a recent study, more than 70% of people will abandon an online website or an app if it takes more than 3 seconds to load. Designing a clean and simple UX with fast loading time and high performance, being able to handle large traffic, is critical to avoid crashes and loss of reputation for your online healthcare service.
Customized interaction with patients using AI chatbots
You want to give patients a personalized and customized experience right from the moment they land on your website or app. For this building, an UX with integrated chatbots is essential.
Creating a health drive AI chatbot needs brilliant UX designers and developers who can build data sets in the AI to be able to track symptoms and provide an initial diagnosis for the patient.
Clean CTAs and ease of appointment bookings
As per a study, it has been found that close to 73% people visit an online healthcare platform to get access to appointment booking and check the schedules of doctors. For this, your website needs to have a clear CTA or call-to-action button so that users can apply for bookings and appointments with the click of a button.
