Digital Marketing

Instagram Reach vs Impressions

When you publish a piece of content or launch a product campaign over Instagram, you wish to see how it is doing on the platform. To check the results, you open the analytics dashboard and notice two words flashing on the screen; “reach” and “impressions.” However, what does each of these terms reveals, and which should get a priority over…

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Digital Marketing

How to Measure the ROI of SEO

The demonstration of ROI or the Return on Investment from the SEO activities conducted for your website determines your standing position in the market. The market strategy, when it displays its return value, can be benefitted from getting higher businesses. The SEO ROI measurement is also important because it gives the true impression of your SEO initiatives and the scope…

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shark Tank

Veggie Mama: Shark Tank Updates in 2020

The genuine concern to avail a healthy cuisine for their children made Robert & Theresa work over a food delight, finally introduced as Veggie Mama Pops. Robert & Theresa Fraijo, who lived in Laguna Niguel, California, wanted to create a tasty and nutritious snack for children since it is always difficult for parents to deal with the eating habits of…

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wordpress Development

6 Reasons Why WordPress Is a Fantastic E-Commerce Solution

Ecommerce is now a billion-dollar industry and an integral part of the world’s economy. If you are thinking of enhancing your business, an online store is the optimum choice you must come across. Several platforms available these days which offer alluring services to their customers. However, WordPress is the one that captivates the interest of small to big giants across…

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Digital Marketing

What Is Performance Marketing and Why It’s Important?

Performance marketing, as the name suggests, is a form of online marketing based on performance. In this type of online marketing, the publishers are only liable to paid by the retailer or service companies when a specified task completed successfully. It is a result oriented marketing technique and thus getting immense popularity these days. So let us talk more about…

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Ecommerce Development

Top 10 E-Commerce Trends to Embrace in 2021

The year 2021 raised the level of competition, customer’s expectations, and the new hope to succeed. The previous year was a setback for many. Many businesses experienced huge losses and/or were on the verge of shutting down their companies. However, a noticeable change in the customers buying behaviour changed the perspective of many companies. The pandemic gave a sudden push…

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Ecommerce Development

Why is Magento the Preferred Choice Over Other Ecommerce Platforms

In today’s era, e-commerce platform has gained tremendous popularity. People have drawn their interests towards online shopping. Therefore, a robust e-commerce platform has become a requirement for all kind of businesses. Thus a need of sophisticated business solution is necessary to achieve extensibility, scalability and flexibility along with the advance features that offers higher ROI. Magento – A Brief Explanation…

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shark Tank

Boom Boom Nasal Inhalers: Shark Tank Updates in 2020

A well-researched product to give a soothing experience with aromatherapy to our nose is the Boom Boom Nasal Inhaler. It was almost ten years ago, i.e., in 2010 in Thailand, when John and Chelsea Pinto came across the concept of such energy-filled inhalers. They observed the locals of Thailand using inhalers that could sprinkle vapors into the nostrils, which foreigners…

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Digital Marketing

The Value of Social Media in Business

Nowadays, social media has become an integral part of our lives. Most of us spend hours and hours on the social media platform whether for socializing, job search or entertainment. But have you ever thought how this platform is becoming an essential part of businesses these days. The continuous technological advancement is giving cutting edge to the businesses to display…

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